Basic Digital Marketing Trends For Business Owners.

There is every need as a business to plan your business for integrated digital marketing in order to maximize business potential. With this in mind, it's important for businesses to review their current digital marketing strategies, make a realistic comparison and initiate a road-map for digital transformation. A proactive approach for managing digital marketing trend is very essential to keep your brand rele-vant and competitive. 

The digital marketing landscape in developing countries like, Nigeria is sponta-neous, dynamic and unpredictable since the industry is emerging, therefore one needs to keep up with the dynamic industry. Let's take a look at some of the digital market-ing trends you need to keep up with as a digital marketer or business owner.

1.Paid Advertising: Paid advertising is almost inevitable. In order for your digital marketing to thrive, you must invest in paid adverts. Pay per click(ppc) or cost per click is an Internet advertising model used to direct traffic to your website. In paid adverts, advertisers pays publishers or the owner of a website when the ad is clicked.

2. Conversion Rate Optimization: This is an important trend that must not be relegated to the background in your digital marketing campaign. Conversion Rate Optimization(CRO) is the process of maximizing the number of site visitors who converts or makes purchase.

3.Mobile Marketing: This digital marketing trend is very important because majority of the searches people make on search engines is with their smartphones. People also like to get informations and read about the latest news on-the-go with the aid of their smartphones. This is why investing your time and money in mobile marketing is essential.

4.Social Media Marketing: The advent of social media has made doing business online easy and interesting According to Tim Ferris, "Your network determines your networth". The social media is meant for networking and connecting with people that shares similar interest or passion with you. The more people you network with on social media, the more profitable your digital marketing campaign becomes.

5.Content Development: "Content is king". As a digital marketer or business owner, you need to keep up this digital marketing trend, in offering valuable contents to your site visitors about your products and services.

6.Relying On Other Search Engines: Although Google remains the largest search engine in the world, but it is not the only search engine. Your visitors have different sources of getting information on the Internet apart from Google. There's Bing, Yahoo and other major search engines your site needs to be listed on. You don't have to put all your eggs in one basket. Ensure your site is registered on other search engines as well, to get maximum result.

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