1. Web Mining: This is one of the big data sources. As the name implies, it is a data compiled by mining the Internet. It makes use of automated tools to uncover and extract information from servers and web documents, and also allows businesses to access both structured and unstructured data from browser activities, server logs, site and link structure, page content and other sources.
2. Search Data: This are data derived from browser activity through the use of special tools to track search information and detect consumer behaviour and intent.
3. Social Network: The social media has been proliferated and had permeated into most parts of the world. The social networks allows marketers to harvest a wide range of data from personal preferences to brand mentions and tastes, through tracking posts, likes, shares,comments and check-in details.
4. Crowdsourcing: This is the process of gathering intelligence from the public, and it has been made easier by the Internet. Large communities of people who are related by interest/ passion are studied and data is collected by running polls and surveys among other user-generated media.
5. Transaction Tracking: Every transaction run by or through a business provides useful data about users, be it logistical, financial or other related processes. Businesses can use transactions like, insurance claims, purchases, orders and requests, withdrawals and deposits, reserva-tions and bookings and credit card transactions to gain insights into activities of their target audiences.
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